1. Social Media Ads Example: Dollar Shave Club Dollar Shave Club made a huge splash with its humorous and catchy video ads on social media platforms like YouTube and Facebook. Their first video went viral, generating millions of views and drawing significant attention to their subscription-based razor service. This low-cost, high-impact strategy helped them quickly gain a large customer base. Why It’s Important? Social media ads are crucial for startups because they allow for highly targeted marketing. You can reach specific demographics, interests, and behaviours, which is particularly beneficial for niche markets. They also offer a cost-effective way to reach a large audience quickly. Impact? Dollar Shave Club's viral video ad not only generated millions of views but also translated into a significant increase in subscriptions. It showcased how a creative and engaging social media ad campaign could propel a startup into the spotlight, making it a household name. This initial boost helped the company scale rapidly, eventually leading to a $1 billion acquisition by Unilever.