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Here are a few standout campaigns from 2024 that showcase exceptional creativity and strategic thinking

Aaron Bennett • October 25, 2024

With Halloween just around the corner, it's the perfect time to get inspired by some of the most creative and impactful campaigns this spooky season. Some of our favourite brands worldwide embrace the Halloween spirit to drive engagement and deliver exciting experiences.

Here are a few standout campaigns from 2024 that showcase exceptionalcreativity and strategic thinking:

1. Heinz's "Tomato Blood" Campaign

Heinz brought back its limited-edition “Tomato Blood” ketchup, allowing consumers to use ketchup as fake blood for costumes. With a pop-up store in LA and online Halloween kits, this campaign captured the fun and spooky side of Halloween while driving engagement on social media.

Why it works: Clever product repurposing combined with interactive elements made this campaign a hit for families and horror fans.

2. Mars & Rubicon’s "Trick or Trash" Initiative

Mars partnered with Rubicon to tackle Halloween waste by introducing recyclable trick-or-treat bags. Consumers could mail back used candy wrappers to reduce the holiday's environmental footprint.


Why it works: This eco-conscious campaign adds purpose to the holiday, appealing to consumers who care about sustainability. 

3. Fanta x Beetlejuice Collaboration


Fanta embraced nostalgia by collaborating with the iconic Beetlejuice movie, releasing limited-edition Halloween-themed soda cans. They also hosted an interactive contest via the Coca-Cola app, engaging audiences through exclusive merchandise and experiences.


Why it works: Leveraging a classic film and immersive contests created strong engagement with younger consumers. 

4. Butterfinger’s "Turn Yourself In" Campaign


This humorous campaign invited parents to confess to stealing their kids' Halloween candy. By submitting their "mug shots," they entered a contest for a chance to win $25,000.


Why it works: Butterfinger tapped into the playful side of Halloween and cleverly targeted parents.


5. Angry Orchard’s "Hide & Shriek" Prank Pack


Angry Orchard launched a prank cider pack that screamed when opened, adding a spooky, surprise element to their product. This unique campaign was a viral hit, selling out quickly.


Why it works: The element of surprise created a memorable, shareable experience, boosting brand visibility during the Halloween season.

These campaigns demonstrate how brands can leverage Halloween’s playful and spooky spirit to create engaging and shareable experiences. 


If you’d like to discuss any of these strategies or brainstorm how we can bring some Halloween magic to your marketing efforts, feel free to reach out! 


Wishing you a spook-tacular Halloween season ahead! 🎃👻

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